Monday, February 3, 2014

State of the Union Promises Millennials the Short End of the Stick

State of the Union Promises Millennials the Short End of the Stick



It’s easy to lampoon the State of the Union address. A speech full of pomp and circumstance but relatively devoid of specifics is difficult to take seriously.

Few can see through the charade more clearly than younger generations. Marketers and ad execs know that traditional TV marketing techniques are ineffective with Millennials, so it’s obvious last night’s promises are liable to fall particularly flat with 20-somethings.

Young people today face a government that is more bloated, more invasive, and less efficient than ever. Tuesday night’s speech promised to continue this status quo.